BETER to appoint Maksym Vitushko as Sports General Manager

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BETER, a prominent provider of next-generation, fast-paced betting content and data in regulated markets worldwide, has bolstered its Sports division by appointing Maksym Vitushko as General Manager.

Maksym brings over 14 years of extensive experience in various executive roles at top FMCG companies and national media holdings. He has a proven track record of successfully developing new businesses, revamping and enhancing large systems, and leading teams of up to 2,500 people.

At BETER, Maksym will leverage his expertise to advance the Sports division, which includes table tennis, basketball, and ping pong. His responsibilities will encompass setting goals, crafting and implementing strategies, and driving growth. He is also tasked with enhancing operational excellence by introducing new sports disciplines to BETER’s portfolio, expanding existing ones like the flagship Setka Cup table tennis tournaments, onboarding new operator partners, and expanding BETER’s market reach.

Gal Ehrlich, CEO of BETER, stated:

Maksym’s exceptional background in transforming local and international companies makes him a valuable addition to our team. His experience and expertise will be instrumental as we pursue our ambition of becoming a leading global provider of fast-paced betting content and data. Our ambitious expansion plans for 2024 and beyond will undoubtedly benefit from Maksym’s leadership. Attracting such a high-caliber executive underscores our strong industry position and the progress we’ve made. With Maksym on board, we are poised to reach new heights.

Maksym Vitushko, the new Sports General Manager at BETER, commented:

I am thrilled to join BETER and be part of a sports team that has already achieved significant milestones, including the highly regarded Setka Cup. I am confident in my ability to take on this role and its responsibilities, adding value to BETER as it solidifies its position as the leading provider of next-gen content to operators in the global online betting industry. I am excited to contribute to BETER’s journey and work with the team to not only meet but exceed our goals.