Knockout deal signed for Fury-Usyk and William Hill

[Wolf32]

Leading bookmaker William Hill have thrown their hat into the ring with a deal to become the Official UK Betting Partner for the Undisputed Heavyweight Championship of the World fight between Tyson Fury and Oleksandr Usyk on Saturday 18th May.

This agreement completes William Hill’s UK broadcast sponsorship portfolio for the unification bout, with Sky Sports Box Office added to the bookmaker’s existing coverage on DAZN and TNT Sports.

As the bout’s Official UK Betting Partner, William Hill will also have access to use the full ‘Ring of Fire’ branding across its online channels and retail estate.

Daryl West, Head of Sponsorship and Media at William Hill, said:

With the fight set to be broadcast across Sky Sports Box Office, DAZN and TNT Sports, this is a landmark deal for William Hill and we’re delighted to be a part of such a historic night for boxing.
There’s nothing quite like a world title fight between two of the world’s best prize fighters, and with this the first heavyweight unification bout in 25 years, this is an event we’re very proud to be associated with.

Spokesperson for William Hill, Lee Phelps, added:

We’re expecting this to be the busiest night our boxing traders have had since Fury Wilder III. So far, we’ve seen more money in favour of Fury than Usyk, particularly for a KO in rounds 7,8 or 9, but remarkably a draw would be the most expensive result for us. At odds of 12/1 and with the fight looking so evenly matched, over a third of all bets placed so far have been for the draw and that would be very costly.