Salsa to take part in SiGMA Europe 2024

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Salsa Technology will attend SiGMA Europe, taking place from 12th to 14th November in Valletta, Malta, with the aim of establishing and strengthening partnerships with game providers expanding into the Latin American market.

Representing the company at the event will be Head of Marketing & Sales, Eliane Nunes, and Operations & Support Manager, Cathiussa Canez.

Salsa Technology’s content aggregator, Salsa Gator, has positioned itself as a strategic bridge for providers seeking to replicate their success from other regulated markets in Brazil and other LatAm countries, such as Peru. With a specially curated content portfolio tailored for local players and features designed to simplify operations for local operators, the aggregator provides access to a library of over 19,000 certified games from top studios. Each is aligned with the regulatory requirements of the region, all through a single integration.

Expanding into Latin America, however, brings challenges that go beyond simple content translation. The region, much like Brazil, stands out for its cultural diversity and nuances that demand a personalised approach.

Eliane Nunes, Salsa Technology’s Head of Marketing & Sales, commented:

Simply reskinning games doesn’t work here. It’s essential for providers to adapt their offerings so content resonates with the local audience. Salsa offers far more than just a content distribution platform; we are a strategic partner focused on maximising operational impact in Latin America, building a solid connection between providers and operators.

In addition to the advantages that Salsa Gator offers providers and operators, Salsa’s executives will be available to discuss other LatAm-focused solutions, such as Salsa’s PAM platform, Salsa Omni. Certified by GLI and already operational in Brazil’s regulated market, Salsa Omni provides operators with flexibility and autonomy through a robust and intuitive back office.